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      • Nordic Oats 36™
      • Organic Tomato Powder 100%
      • Organic Green Cabbage/Kale Powder 100%
      • Organic Broccoli Powder 100%
      • Organic Mushroom Powder 100%
      • Organic Celery Root Powder 100%
      • Organic Spinach Powder 100%
      • Organic Red Beetroot Powder 100%
    • Nordic Wild Berries
      • Lingonberry Powder 100%
      • Bilberry Powder 100%
      • Sea Buckthorn Powder 100%
      • Crowberry Powder 100%
    • Bio Bars
      • Stinas Dunderbar 12-pack
      • Stinas Dunderbar Mulberry & Hemp
      • Triple Oats Energy Bar vanilla
      • Triple Oats Energy Bar strawberry
    • Sea & Ocean
      • Marine Collagen Powder 100%
      • Spirulean [Arthrospira Platensis]
    • Sports Biocare
      • Olive & Oats Vegan Shield Lotion
      • Olive & Oats Vegan Restore Lotion
  • Science & Nature
  • Athletes
  • Shop
  • Sustainability
  • Breaking News
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  • Stinas Dunderbar Mulberry & Hemp
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Insights
and news

New victory for Calle Halfvarsson in Bruksvallarna, Sweden. 🥇

November 20, 2022
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At Saturday’ sprint premiere In Bruksvallarna, Sweden, Calle Halfvarsson won the gold medal. 🙌

November 19, 2022
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Swedish championships 21.04.2022

April 21, 2022
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Congratulations, Johanna Skottheim, on your SM gold!

March 28, 2022
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CONGRATULATIONS STINA – WINS GOLD AT SM-WEEK PITEÅ, SKI BIATHLON!

March 28, 2022
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CONGRATULATIONS DAVID RISBERG – A VICTORY AT UCI MTB WORLD CUP, 26-27 MARCH, TURKEY

March 27, 2022
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Calle Halfvarsson Gold at SM-veckan Piteå, March 24, 2022

March 23, 2022
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Mixed Team Sprint – FIS World Cup in Falun

March 17, 2022
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SILVER TO CALLE HALFVARSSON

March 12, 2022
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GREAT RESULTS AT JSM, ÅSARNA; SWEDEN

March 12, 2022
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Elite100 Congratulates Erik Bergström at JSM!

March 10, 2022
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JSM 2022, March 9-13, Åsarna Skidstadion, Sweden

March 10, 2022
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CALLE HALFVARSSON PREPARES WITH ELITE100 SPORTS NUTRITION FOR THE FINAL WORLD CUP SKI RACES, FALUN, SWEDEN

March 10, 2022
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Vasaloppet March 06, 2022

March 6, 2022
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WORLD CUP KONTIOLAHTI BIATHLON 3.–6.3.2022

March 5, 2022
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Sara Andersson wins gold in The 2022 Biathlon Youth & Jr. World Championships, February 21- March 02, Soldier Hollow, UT, USA.

February 24, 2022
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Bjørn Kjeldsen

Cooperation in the 1990’s

International recognized nutritional diet expert and sports supervisor. In Norway he was known as the creator of the modern diet for athletes.

Kjeldsen was a diploma coach in cross-country skiing, C-coach in cycling, boxing, basketball and biathlon. He lived and trained with national teams at home and abroad in all mentioned disciplines, as well as judo and track and field.

Kjeldsen has written numerous articles on the topic “Physical and mental performance”, as well as the book “Winning lifestyle”. “Diet in focus” was written in collaboration with Sigurd Strømme at the Norwegian Sports Academy.

Bjørn was unique in many ways, very knowledgeable and experienced, including the fact that he was the first in Norway to prepare an exact menu proposal for use by top athletes as well as non-athletes.

Many thousands of people remember the entertaining and interesting lectures about Elite100 that Bjørn Kjeldsen conducted all over Scandinavia in the 1990´s and early 2000´s.

Elite100 had an exceptionally good and interesting collaboration with Bjørn for many year until he retired.

Bjørn was many, many years ahead of his time – and his mindset went hand in hand with our concept ”Stronger Body – Stronger Mind”